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ZOOM: PROJECT AND INTERNSHIP

ZOOM X FEDISA | ZOOM INTERNSHIP | 2018 | FINAL YEAR...WHOOP WHOOP

Stars

ZOOM Footwear (Universal Footwear and Trading Co.) in collaboration with Fedisa presented the students with an opportunity to created a three ladies' shoe designs, inspired by the theme/trend of 'Powerplay'. I had decided to look into the South African 'slang' culture (words called 'South Africanisms') as well as the strong, empowered and confident woman who is unafraid of a bit of risk taking. Abstract and geometric designs feature within my take of the theme. Below are some of the works created for this project and designed in a way to compile into a physical booklet. 

As part of the project outcomes, this project was run as a competition and the winner would be able to intern for ZOOM, at Universal Footwear and Trading Co. head offices. I had completed this internship after three weeks as part of my third year course work. During the internship, I had received the opportunity to experience the design process from start to finish with the designer, merchandisers as well as the buyers - from comp shopping, to meetings with clients as well as fittings with creche kids for kids' footwear. 

Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
Fedisa Final Year
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